The first known use of a blog on a news site was in August 1998.Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information.
A blog is your best bet for a voice among the online crowd. It's a personal website, packed with features, as easy to use as your e-mail. Blog is the community which having more than two million bloggers. Join the fray soon.
It means web log, the short version blog. It's when someone writes an online journal with thoughts, experiences, gossip, whateve
MBA students from business schools around the globe are blogging about their experiences.
What is it really like to study for an MBA? How do the students juggle their work load and their personal life? What do they hope to achieve once they have gained an MBA?
- It is easy to make content go viral with the explosion of various sites like WordPress, YouTube, Facebook etc.
- For boosting the traffic one should focus well on creating high quality.
- Appealing and engaging content to share one’s brand around the world within minutes.
Importance of Blogging for MBA Professionals
Losing Traffic.
Having a blog with regularly updated content also helps increase your chances of a higher search engine ranking page (SERP), and gives you the opportunity to use long tail keywords.
Example:-Long tail keywords are keywords that are more specific and related to a niche topic. For instance, while you might want to rank for “AeroSoftCorp” on your website, you might want to include more specific and less competitive long tail keywords in your blog posts, such as “AeroSoftCorp of CANADA.”
Credibility
Example:- If I am looking for somewhere to get my Laptop repaired, I am probably going to do some research online. If I stumble upon a website with not much more than a phone number and a photo of a popped hood, I have no idea if they know how to fix my problem or not. But if I find a website that includes a blog covering topics like Laptop maintenance, recalls, and fixes, I already know that they are knowledgeable in their field.
Blogging about for an MBA gives credibility that can ultimately help you earn business.
Opportunity to Perfect Your Tone
While your website copy should reflect your company’s tone and culture, your blog posts can further show customers and potential customers what your business is all about. Content on your site is usually more to the point and lets your customers know who you are, what you do and why they should choose you. Your blog can allow you to get more creative.
Blog posts give you the opportunity to have a conversation with your customers so that they can get to know your brand better.
Chance to go Viral
When content is good, the social media savvy are likely to share it. And lately, “social media savvy” covers more people than ever. When you choose not to blog, you also miss out on the chance to have your content shared with others.
Each time we write a post for Imagebox, we share it on Twitter, Facebook, LinkedIn and Google+, also increasing the chances that the content will be shared. With more and more emphasis being put on buying products and services based on their recommendations on social media, it pays to put your name out there.
Blogging is one of the most influential tools used in the World Wide Web. Originally, blogging is used to speak one’s mind and share ideas.
But today, the internet is witnessing a dramatic change on how blogging is being used today. More and more business owners are using blogs to ultimately increase income and generate business growth.
Blogging may seem too simple and might doubt its power to boost, MBA professionals.
Blogging Makes the MBAs an Assets :-
This might surprise but blogging will express to other people about an MBA proffesional, whoes culture, mission, principles, policies, and overall benefited for the company. Thus, blogs can attract hard-working and committed MBAs to be more of an asset rather than liabilities.
Communication
Yes, that’s right. Blogging is not only meant MBAs latest developments know by only his/her circle. As you post blogs in your website, wrorld can also read. Even if they already know the content of the blog, it can still serve as a good reminder for them which will help them be on “the same page”.
Increase Level Of Professionalism
Having a website will help people perceive you as more professional than others. Your professionalism will further be improved when you constantly update your website with high quality blogs. As you add more and more blog entries on your website, you build up your credibility and you make yourself as an authority about a particular niche.
Disseminate Information
Blogs can be used to inform the latst news. When you keep your professional circle up-to-date, they will most likely patronize you . For example, you can let your circle know about the latest events of your company, discounts you are offering, and even promos you plan to give.
Social Media And Blogging Connection
Another way blogging can help an MBA is to promote your business in social networking sites where a big number of internet users flock together. When you use social media, you begin to become well-known and your brand can easily make a connection with your customers, both today and in the future. Social media is very interactive which will help you engage your customers.
Cost-Effectiveness
The birth of the internet gives rise to a marketing strategy that is affordable and yet, big on results. Blogging is very cheap and even free if you write it yourself. It is easy to maintain and takes only a small number of people to perform. The results are exponentially advantageous compared to how much it’ll cost you.
Improve Your own Brand
When you blog about your self your activities, you can easily put your self as a brand in a positive light. This means that you can talk about the positive points of your self
Example:-Arindam Chaudhuri as an MBA develped himself as abrand.
Market Size
To date, it is estimated that there are 3 billion people who have access to the internet. Every single person of this figure is a potential compititor. Even if you only reach a small fraction of 3 billion people, it is still an incredible market size. You can reach above thesethrough your blogs and website. You can expand your business in both local and international market as well.
Increase Traffic To Your Website
The importance of traffic on your website should never be underestimated. Blogs can you give internet users more reasons to visit your website. Through blogging, provided that your blogs are useful and informative, internet users will be attracted to your blogs and they’ll most likely get motivated to know more about you by visiting your website.
Foster Trust And Good Relationship
Now that we come to the top 1 reason blogging is very essential for your business.
You might be surprise but this should be obvious. Do you know what sets apart good companies from really great companies? It is because they are more concern of satisfying their customers rather than just making sales.
Trust is very important when it comes to establishing strong long-term relationship with your customers. Through your blogs, you can promote your website and endorse products and services you offer. Trust can only happen if your customers will know you deeper. When you have good relationship with them, they’ll not only make business with you once but multiple times.
it is not hard to understand why a good number of MBAs are using blogs to help their development. . All the reasons mentioned above are also the benefits of blogging. These benefits will surely promote MBAs and success.
Sukesha Mishra
Marketing Trannie
Asiatic International Aviation Corp
A# 108 Ambikapuri Extn, AirPort Road Indore 452 005 India
W : www.AeroSoftCorp.com,
Sukesha Mishra
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